You Are Not Alone - Norwich City

The Norwich City #YouAreNotAlone video was the pinnacle of the club’s longer-term strategy to proactively promote positive mental health. As a club, this all started for them in June 2022, when they uncovered a statistic that sadly showed the average age of their season ticket holders correlated to the age bracket most likely to die by suicide. They knew from this point onwards that they had to play their part.

Their recent #YouAreNotAlone video has resonated with supporters and neutrals around the globe. It has been seen over 55 million times on X/Twitter, and their posts across their social media channels have seen over 2.2 million engagements.

We got in touch with Norwich City and asked them if we could add the video to The Vault. They were more than happy for us to do this.

At times, it can be obvious when someone is struggling to cope. But sometimes, the signs are harder to spot.

Check-in on those around you.

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About the Podcast

The Football Mental Health Alliance

Mental Health Tools for Grassroots Football

The Football Mental Health Alliance podcast is dedicated to delving into the topic of mental health in the football world. Each episode features well-known experts and ex-professional athletes who share their knowledge and personal experiences with mental health. Our guests will provide advice and insights on how to support yourself or those in your care who may be experiencing mental health conditions.

This podcast is for you if you are a fan of professional football clubs, a member of a football community, or involved in grassroots football at any level. We believe that mental health is an important topic that deserves to be addressed and understood in all aspects of the football world.

We will cover a wide range of mental health topics in each episode. Our guests will share their experiences and provide practical advice on how to deal with these challenges while also supporting those around you.

So come along with us as we investigate the relationship between mental health and football. Listen to our podcast to gain valuable insights, helpful tips, and important information that can assist you or someone you care about in managing their mental health and thriving both on and off the pitch.

About your host

Danny Matharu

Actor. Model. Stable Genius. Public Figure. Social Influencer.

Not really... I'm simply someone who is interested in personal development and learning how people have become successful.

The road to success is often a lonely, narrow one, littered with mistakes, learnings, scars and disappointments.

This project is purely a selfish one. It gives me a reason to get myself in front of people who have walked the Narrow Road and learn from them. With this, I reckon that I find this type of person interesting, then other people will also.